Are you client-dependent?
Is 50%+ of your freelance business, startup, or growing brand supported financially by a single client? If you answered yes, you are client-dependent. You are operating more as an independent contractor than a business owner. Diversification of your client base is vital to the health of your business. But, it can be tough to find the motivation to build new client relationships. Especially if your primary client has a consistent need for your services, pays well and on time. But at some point, that relationship will be ended by you, your client, or mutual agreement. It is inevitable. The great news is that you can proactively safeguard your business for that eventuality, grow and end up in an even better position. 1. Consistently network. 2. Scale your #sales & #businesdevelopment efforts 3. Consistently nurture large potential clients. Winning these clients is a marathon effort, not a sprint. 4. Utilize account-based marketing to increase conversions. 5. Manage all your sales & business development activity in a #crm. Any business should have a diversified client base to pick up the slack when any single client quits paying or when your engagement with them has run its course. Would you agree?
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Your perception is not always reality. Especially when it comes to your prospects and what it takes to nurture them into happy brand champions. Hubspot’s blog post “60 Key Sales Statistics That’ll Help You Sell Smarter in 2021” by Aja Frost is a must-read for any entrepreneur or sales & marketing team looking to up their conversion rates. Were you aware: It takes an average of 18 calls to connect with a buyer. 50% of your prospects are not a good fit for what you sell. 9 out of 10 companies use two or more lead enrichment tools to learn more about prospects. Email is nearly 40X more effective than either Facebook or Twitter at new customer acquisition. 80% of sales require 5 follow-up calls, whereas 44% of salespeople give up after one follow-up call. Half of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing, and advertising. If you want to create a stellar sales experience according to buyers: Listen to their needs. Don’t be pushy. Proactively provide value by sharing relevant information. Respond promptly. #salesbestpractices #socialselling #emailmarketing #sales |
AuthorStephanie Taylor helps organizations grow by providing fractional strategic sales, marketing & business development consultation coupled with highly effective roll-up-your-sleeves execution. Archives
April 2021
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