Your perception is not always reality. Especially when it comes to your prospects and what it takes to nurture them into happy brand champions. Hubspot’s blog post “60 Key Sales Statistics That’ll Help You Sell Smarter in 2021” by Aja Frost is a must-read for any entrepreneur or sales & marketing team looking to up their conversion rates. Were you aware: It takes an average of 18 calls to connect with a buyer. 50% of your prospects are not a good fit for what you sell. 9 out of 10 companies use two or more lead enrichment tools to learn more about prospects. Email is nearly 40X more effective than either Facebook or Twitter at new customer acquisition. 80% of sales require 5 follow-up calls, whereas 44% of salespeople give up after one follow-up call. Half of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing, and advertising. If you want to create a stellar sales experience according to buyers: Listen to their needs. Don’t be pushy. Proactively provide value by sharing relevant information. Respond promptly. #salesbestpractices #socialselling #emailmarketing #sales
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AuthorStephanie Taylor helps organizations grow by providing fractional strategic sales, marketing & business development consultation coupled with highly effective roll-up-your-sleeves execution. Archives
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