Are you client-dependent?
Is 50%+ of your freelance business, startup, or growing brand supported financially by a single client? If you answered yes, you are client-dependent. You are operating more as an independent contractor than a business owner. Diversification of your client base is vital to the health of your business. But, it can be tough to find the motivation to build new client relationships. Especially if your primary client has a consistent need for your services, pays well and on time. But at some point, that relationship will be ended by you, your client, or mutual agreement. It is inevitable. The great news is that you can proactively safeguard your business for that eventuality, grow and end up in an even better position. 1. Consistently network. 2. Scale your #sales & #businesdevelopment efforts 3. Consistently nurture large potential clients. Winning these clients is a marathon effort, not a sprint. 4. Utilize account-based marketing to increase conversions. 5. Manage all your sales & business development activity in a #crm. Any business should have a diversified client base to pick up the slack when any single client quits paying or when your engagement with them has run its course. Would you agree?
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AuthorStephanie Taylor helps organizations grow by providing fractional strategic sales, marketing & business development consultation coupled with highly effective roll-up-your-sleeves execution. Archives
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