Executive Summary It all started one evening over a few beers at a local pub. After a group run, some Cincinnati runners who had become enthusiastic serial marathoners decided it was high time the Queen City had its own showcase marathon venue. This original group trained together–meeting for training runs out of Bob Roncker’s Running Spot. We often talked about marathons we had run (the good, the bad and the ugly), and which marathon we were training for next. It dawned on us that night that there was an incredible opportunity for us to create Cincinnati’s first premier marathon. Collaborating with fellow runners and Bob Coughlin, Taylored Feats stepped up to the task of creating a successful Cincinnati marathon legacy from scratch: The Flying Pig Marathon. Challenges It's one thing to put together a local road race. It's quite another endeavor to create a destination marathon that has the alluring elements necessary to attract thousands of runners year after year. It requires the passion, dedication, and the hard work of many people. Taylored Feats realized we needed to identify the crucial elements inherent in other legacy marathons that contributed to their long-standing success and widespread appeal. We needed this information to ensure Cincinnati’s first major marathon would not be a one-shot deal. Getting all those elements right for a first-time marathon was a significant challenge given the massive 26.2 mile undertaking of creating a marathon road race. However, Taylored Feats, Bob Coughlin, and a small, dedicated group of Cincinnati visionaries were more than up to the task. How Taylored Feats Helped
Results
The inaugural Flying Pig Marathon went on to become the third largest first-time marathon in the United States. In 2020, Runners World continues to rate The Flying Pig Marathon as one of the top U.S. road races every runner should run.
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AuthorStephanie Taylor helps organizations grow by providing fractional strategic sales, marketing & business development consultation coupled with highly effective roll-up-your-sleeves execution. Archives
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