I read a #Linkedin post this past weekend that said cold calling is dead. The writer said it is expensive. And a waste of time. I agree. It can be. That is, if you do not put forth the effort to do it right. My most extraordinary #businessdevelopment successes resulted from thousands of hours spent cold calling. And these successes were not with small companies. They are some of the largest brands in the world. 57% of C-level buyers prefer that salespeople call them. (According to a comprehensive Rain Group study as cited by Michele McGovern in her Resource Selling article) Before making a single dial, be confident that the solutions you offer will benefit the companies you want to help. Do homework on each industry, company, and individual stakeholders you intend to contact. Remember: Rejection is not personal. But a natural path to victory. Learn to embrace voicemail as a means to build a relationship, not an obstacle. If you do, you will build great business relationships, add value, provide solutions to real problems and achieve remarkable outcomes. Cold calling is a vital component of any successful business development #salesstrategy. In my experience, it pays off handsomely if you commit to doing it right. #businessdevelopment #sales #hunter #coldcalling #salesstrategy
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AuthorStephanie Taylor helps organizations grow by providing fractional strategic sales, marketing & business development consultation coupled with highly effective roll-up-your-sleeves execution. Archives
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